--- title: "The Brand Playbook: How to build a university brand that students will trust" description: It doesn't matter if you're a local community college or a top-tier Ivy League university, every higher education brand needs to evolve in order to stay relevant and connect with students. image: https://info.marq.com/hubfs/Screen%20Shot%202022-10-27%20at%201.23.06%20PM.png --- [![marq](https://info.marq.com/hubfs/Brand%20Logos/marq.svg)](https://info.marq.com/videos/g/marq.com?hsLang=en) [Schedule a demo](https://www.marq.com/pages/schedule-a-demo?utm_source=wistia&utm_medium=virtual-event&utm_campaign=the-brand-playbook&utm_content=perdue-webinar&utm_grouping=q4-2022) Webinar ## **The Brand Playbook:** How to build a university brand that students will trust It doesn't matter if you're a local community college or a top-tier Ivy League university, every higher education brand needs to evolve in order to stay relevant and connect with students. Owen and Purdue brand leaders, CMO Ethan Braden, and Exec. Director of Creative Services Kelly Hiller discusses impactful brand strategies. ![Marq with red mark](https://info.marq.com/hubfs/Brand%20Logos/Marq%20with%20red%20mark.png) Marq 215 South State Street, Suite 850 Salt Lake City, Utah 84111 ### Company - [About us](https://www.marq.com/pages/about) - [Careers](https://www.marq.com/pages/careers) - [Newsroom](https://www.marq.com/pages/press) - [Platform](https://www.marq.com/pages/platform) - [Pricing](https://www.marq.com/users/registerLevel?anonId=0.416115a5183e6e891d0&sessionDate=2022-10-17T20%3A45%3A44.444Z&sessionId=0.5a139874183e7aada1f) ### Use Cases - [Education](https://www.marq.com/pages/usecase/education) - [Graphic Design](https://www.marq.com/pages/tour/free-graphic-design-software) - [Marketing Portal](https://www.marq.com/pages/marketing-portal) - [Marketing Resource Management](https://www.marq.com/pages/sales-enablement-software) - [Sales Enablement](https://www.marq.com/pages/sales-enablement-software) - [Web to Print](https://www.marq.com/pages/web-to-print-software) - [Brand Management](https://www.marq.com/pages/online-marketing-and-brand-management-software) - [Brand Portal](https://www.marq.com/pages/brand-portal) - [Content Marketing](https://www.marq.com/pages/content-marketing-software) - [Design and Publishing](https://www.marq.com/pages/examples) - [Desktop Publishing](https://www.marq.com/pages/tour/free-desktop-publishing-software) - [Distributed Marketing](https://www.marq.com/pages/distributed-marketing-management-software) - [Document Automation](https://www.marq.com/pages/document-automation-software) ### Templates - [Proposals](https://www.marq.com/pages/templates/proposals) - [Social Media](https://www.marq.com/pages/templates/social-media-graphics) - [Booklets](https://www.marq.com/pages/templates/booklets) - [Brochures](https://www.marq.com/pages/templates/brochures) - [Ebooks](https://www.marq.com/pages/templates/ebooks) - [Flyers](https://www.marq.com/pages/templates/flyers) - [Invoices](https://www.marq.com/pages/templates/invoices) - [Magazines](https://www.marq.com/pages/templates/magazines) - [Newsletters](https://www.marq.com/pages/templates/newsletters) - [Pamphlets](https://www.marq.com/pages/templates/pamphlets) - [Posters](https://www.marq.com/pages/templates/posters) - [More templates](https://www.marq.com/pages/templates) ### Resources - [Customer Stories](https://www.marq.com/pages/customers) - [Blog](https://www.marq.com/blog) - [Events](https://www.marq.com/pages/events) - [Guides](https://www.marq.com/pages/learn) - [Print Pricing](https://www.marq.com/pages/print) ### Support - [Help Center](https://help.marq.com/?hsLang=en) - [Terms of Service](https://www.marq.com/pages/tos) - [Privacy Policy](https://www.marq.com/pages/privacy) - [Contact Support](https://help.marq.com/kb-tickets/new?hsLang=en) © 2022 Marq © 2021 Kalungi, Inc. - All Rights Reserved. [Powered by Atlas - a B2B SaaS HubSpot theme](https://www.kalungi.com/atlas-hubspot-theme-for-b2b-saas-software)