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2021 Content Effectiveness Report

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A follow-up to our 2019 State of Brand Consistency, this report is a deep dive into the content ecosystem. We surveyed 452 business professionals from various backgrounds to find out how content is affecting their brands. We’ll look at how confident we are about content (both our own and other businesses’), how content is paying off, and how much time it’s taking to produce.
Topics covered:
  • 1
    The ongoing demand for personalized content
  • 2
    Content relevance
  • 3
    Content ROI
  • 4
    Industry breakdowns
We crunched the numbers to find out how content is working for others in your industry.